Dedicated to Issey Miyake, by Ivo Milan
How many times in the shop has an occasional and distracted adventurer started with this exclamation: “Oh, yes, Issey Miyake, the perfumes one!“.
An expression that, in all its naive purity, revealed the striking distance between our work as promoters and popularizers of the so-called Japanese school and the public actually reached in the city. Maybe it also happened simultaneously with one of the many windows focused on a futuristic garment by Issey Miyake. Each time, that sound confirms the long way still to go and the burning frustration of being misunderstood. Without triggering a competition between the world of perfumes and that of clothes, even those who are not in the trade know how much his story belonged to the latter, with perfume being a typical gadget of the most established designers.
Yet not in Padova.
Bringing Issey Miyake to the city 24 years ago, when the brand still did not have a generalized fame and his perfume did not yet exist, did not create status, but only circulated within evolved global niches. This meant an important acceleration towards complexity and an indisputable recognition to the shop. First of all, in order to present it, the space had to have the aesthetic ‘requisites’ compatible with the strict philosophy of the Maison, whose concern for the future, rather than sales and the diffusion of the brand, was aimed at the defense of its cultural prestige. The staff of the Parisian showroom came personally to make sure everything was set and then gave us the green light that the collaboration between Ivo Milan and the company could begin in 1998.
And it was immediatly a great love what would become a long adventure; a challenge on the edge of the most heated creative tension, interrupted only by the closure of the store in 2020 (at the time we could not imagine being able to reopen) and by the inevitable advance of other local competitors…
It is useless to dwell on the unmpteenth narrative around the work of Issey Miyake because there are more expert pens than us that have written and are writing about it. In our own small way, we have had more opportunities to present the brand in its different lines (Pleats Please, BaoBao, Issey Miyake-Fête, A-Poc, 132. 5, Cauliflower) and the satellite ones of the group (Haat, A-net with Final Home, Plantation and Zucca). Since we have worked with all of them for a long time, we wanted to put a particular focus on the one that bears his name, offering it in its most daring, free and joyful expressions. We believe that bringing witness to this propulsive collaboration is the least we can do to the many people who, spontaneously, in these days, have contacted us to thank us for allowing them the opportunity to be so close to the best of Issey Miyake.
An overview of photos, articles, videos (many on our youtube channel) about this long journey together, with all the gratitude to the poetry that it has brought to our work… Thank you!
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