Overviews, new outfits and details that can be seen from a close view from the Padua boutique.
A real and evocative point of view, to make the acquaintance of the complex new collections of the autumn-winter 2011/2012 catalogue.
Daniela Gregis jacket, t-shirts Cauliflower, pants Pleats Please and boots Trippen
Bags Craig-New Zealand
T-shirts hung Cauliflower – Issey Miyake
Silhouette Cauliflower – Issey Miyake
Cauliflower and Pleats Please – Issey Miyake landscapes
On September, 30, Friday, at rue du Faubourg St. Honoré, 54, the new Rei Kawakubo’s concept store has been opened. The following words, said by the members of the staff of the famous designer are interesting to read, in order to understand the idea that leads the Trading Museum:
Museums can be of many kinds and be founded for many purposes, such as recreation, study, education, tourism and even for civic pride.
Trade has probably existed in one form or another for about 150.000 years. The realm of trading is where mankind’s most significant meetings take place, bringing together all kinds of people, randomly and deliberatly.
Trading Museum Comme des Garçons is a space where the two above mentioned notions come together.
We hope to create a world where there is a reason and story behind all the goods we collect, show, display and or sell.
It will be a place where shopping is not the only objective. It will be a shop where “just looking” will be encouraged and merely being inspired can also be the aim.
A retail space beyond trends, outside fashion, where the barriers between trading and museum come tumbling down.
On this occasion, until October 29th, the Trading Museum present “Simulacrum and Hyperbole” series 2, the multimedia installation by Katerina Jebb, worldwide famous photographer, known for her co-operations with many personalities of international stardom and and for her particular interpretation of the so-called “society of the spectacle” and the mass aesthetics.
During the opening, the new perfume by Comme des Garçons was also launched.The essence, contained in a paradoxical waste bottle, represents a metaphoric invitation to reconsider the many objects that we don’t normally consider.
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Certainly, only a few people know what happens when Ivo Milan is asked an apparently simple question, that is to wrap a gift. If the request comes from the web site, it is impossible to know how long it takes. If it happens in the shop, the customers are kindly asked to go out and do other things, in order not to spend their time waiting. Even if it might sound as a nuisance, the surprise and wonder in front of the result are inevitable.
In fact, it is hard to expect that a package, that is often neglected and made banal with impersonal papers and ribbons, might be conceived as something poetic, that is able to cause pleasure and emotion in the person who receives it.
Sari’s hands and dreams turn the box to unwrap into a canvas where imaginative drifts can be painted, art performances to be admired and photographed… because their life is really short, they will be unwrapped in a few minutes.
A new service that might be considered useless, that is nevertheless a generous expression of kindness. Such kindness is shown through a completely unknown language, that is able to enhance the real value of the gift.
Since 16 years ago, when she joined the family’s company, Sari Milan has been able to adapt her inventiveness to the strongly innovative spirit of the company, by devoting herself to the tasks that agree with her self-expression: shop windows, communication and installations.
Of course, if requested, she will wrap your gift.
Read MoreTo show once again how the limits between art and fashion are indefinable within the so-called Japanese school, we report the curious installation the architect Yoichi Yamamoto made, for Issey Miyake’s boutique in Tokyo.
A series of blue chairs, where the colourful hats by Akio Hirata, the most important Japanese hat designer, are hung and displayed.
The position of the hats hides an artificial optical effect, that is obtained through a clever combination of three-dimensional elements, the chair backs, and two-dimensional elements, the legs of the playful blue chairs.
When you look at the shop-window from a certain point of view, the apparent plainness of the installation is able to deceive the ingenuous observers. Only from a different point of view, the complicated and surprising optical illusion is revealed.
Another evidence of the essential value that is added by different skills is clear when a shop-window is not merely considered as a transient display of items to be sold, but also as a special place where abstract compositions can be shown and shared with a moving audience.
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