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   IVO MILAN – Radical Fashion Blog

Archive
July, 2011 Monthly archive

Certainly, only a few people know what happens when Ivo Milan is asked an apparently simple question, that is to wrap a gift. If the request comes from the web site, it is impossible to know how long it takes. If it happens in the shop, the customers are kindly asked to go out and do other things, in order not to spend their time waiting. Even if it might sound as a nuisance, the surprise and wonder in front of the result are inevitable.

In fact, it is hard to expect that a package, that is often neglected and made banal with impersonal papers and ribbons, might be conceived as something poetic, that is able to cause pleasure and emotion in the person who receives it.

Sari’s hands and dreams turn the box to unwrap into a canvas where imaginative drifts can be painted, art performances to be admired and photographed… because their life is really short, they will be unwrapped in a few minutes.

A new service that might be considered useless, that is nevertheless a generous expression of kindness. Such kindness is shown through a completely unknown language, that is able to enhance the real value of the gift.

Since 16 years ago, when she joined the family’s company, Sari Milan has been able to adapt her inventiveness to the strongly innovative spirit of the company, by devoting herself to the tasks that agree with her self-expression: shop windows, communication and installations.

Of course, if requested, she will wrap your gift.

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To show once again how the limits between art and fashion are indefinable within the so-called Japanese school, we report the curious installation the architect Yoichi Yamamoto made, for Issey Miyake’s boutique in Tokyo.

A series of blue chairs, where the colourful hats by Akio Hirata, the most important Japanese hat designer, are hung and displayed.

The position of the hats hides an artificial optical effect, that is obtained through a clever combination of three-dimensional elements, the chair backs, and two-dimensional elements, the legs of the playful blue chairs.

When you look at the shop-window from a certain point of view, the apparent plainness of the installation is able to deceive the ingenuous observers. Only from a different point of view, the complicated and surprising optical illusion is revealed.

Another evidence of the essential value that is added by different skills is clear when a shop-window is not merely considered as a transient display of items to be sold, but also as a special place where abstract compositions can be shown and shared with a moving audience.


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We’ve got a new graphic design and we’ve added some new functions, including a new way of browsing similar or related products in each individual clothing or accessory page.

 

We hope to have brought to enhance its functionalities and its general fruition. In the case you find some anomalies, difficulties in its consultation or some technical problems, we’d be very grateful if you could send us the warning by e-mail to inf@ivomilan.it.

 

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Our overview of Ivo Milan’s shop goes on. It is dedicated, first of all, to all the women who haven’t had the opportunity yet to go to Padua’s city centre and visit the premises of the shop, in Santa Lucia road.

Glimpses of everyday life, of a job where the relationship with people is joined by a shared love for clothes, arts and words.

A constantly changing environment, with weekly installations and shop windows, that change to show how different suppliers can be combined and matched according to the most various taste, style and needs.






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After a long absence, a grand return. 

XII XII XLIX (12/12/49), birth date of the great Italian designer, marks the riappropriation of the brand after a long controversy.

Today’s collection is completely designed and carried out by Romeo Gigli himself. The designer was a striking discovery in the history of Italian fashion, that in the mid-Eighties was dominated by an androgynous female style, wrapped in the geometrical and sharp Armani‘s suits.

Gigli was able to astonish, by proposing an opposite model. Whereas the female manager was celebrated, in a latent competition with her partner, Gigli made an ancestral, ethereal woman flourish again, dressed in a vaguely Renaissance-style items. A powerful tribute to the woman’s gracefully sensual body and identity. By doing so, he made a revolution that, at least in the world of fashion, was able to sweep the misunderstood struggle of sexes away, that tried to standardize different personalities.

Even if it is not so vast and elaborate as Gigli’s past collections used to be, the Summer collection is nevertheless inspired by the same spirit. Soft jersey, knots, juxtapositions, bare shoulders, and slightly asymmetrical silk works, show colours that range between the warm density of ochre and orange and the metallic concentration of black, grey and blue, and are new examples of Romeo Gigli’s typical woman.

By looking at the different items of clothing of this collection, nostalgic memories are awaken of a period when Italian fashion was in the centre of the international fashion scene.

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