On September, 30, Friday, at rue du Faubourg St. Honoré, 54, the new Rei Kawakubo’s concept store has been opened. The following words, said by the members of the staff of the famous designer are interesting to read, in order to understand the idea that leads the Trading Museum:

Museums can be of many kinds and be founded for many purposes, such as recreation, study, education, tourism and even for civic pride.

Trade has probably existed in one form or another for about 150.000 years. The realm of trading is where mankind’s most significant meetings take place, bringing together all kinds of people, randomly and deliberatly.

Trading Museum Comme des Garçons is a space where the two above mentioned notions come together.

We hope to create a world where there is a reason and story behind all the goods we collect, show, display and or sell.

It will be a place where shopping is not the only objective. It will be a shop where “just looking” will be encouraged and merely being inspired can also be the aim.

A retail space beyond trends, outside fashion, where the barriers between trading and museum come tumbling down.

On this occasion, until October 29^th, the Trading Museum present “Simulacrum and Hyperbole” series 2, the multimedia installation by Katerina Jebb, worldwide famous photographer, known for her co-operations with many personalities of international stardom and and for her particular interpretation of the so-called “society of the spectacle” and the mass aesthetics.

During the opening, the new perfume by Comme des Garçons was also launched.The essence, contained in a paradoxical waste bottle, represents a metaphoric invitation to reconsider the many objects that we don’t normally consider.