Sari’s hands and dreams

Soili Milan — Fri, 29 Jul 2011 18:13:52 +0000

Certainly, only a few people know what happens when Ivo Milan is asked an apparently simple question, that is to wrap a gift. If the request comes from the web site, it is impossible to know how long it takes. If it happens in the shop, the customers are kindly asked to go out and do other things, in order not to spend their time waiting. Even if it might sound as a nuisance, the surprise and wonder in front of the result are inevitable.

In fact, it is hard to expect that a package, that is often neglected and made banal with impersonal papers and ribbons, might be conceived as something poetic, that is able to cause pleasure and emotion in the person who receives it.

Sari’s hands and dreams turn the box to unwrap into a canvas where imaginative drifts can be painted, art performances to be admired and photographed… because their life is really short, they will be unwrapped in a few minutes.

A new service that might be considered useless, that is nevertheless a generous expression of kindness. Such kindness is shown through a completely unknown language, that is able to enhance the real value of the gift.

Since 16 years ago, when she joined the family’s company, Sari Milan has been able to adapt her inventiveness to the strongly innovative spirit of the company, by devoting herself to the tasks that agree with her self-expression: shop windows, communication and installations.

Of course, if requested, she will wrap your gift.

IVO MILAN - Radical Fashion Blog » to wrap a gift

Sari’s hands and dreams