Contrary to what you could think on reading the name, Peter Non is an all Italian product with head office just below the splendid Dolomites. Peter comes from the Greek term “petros”, rock, and indicates the solidity and robustness of fully handmade footwear. The negation “non” stresses the idea behind it, something really important for the project’s young designers, that of a “non” shoe.

This principle, a paradox for something that is, in fact, worn, wants to stress comfort instead of function, the naturalness and spontaneity each model is worn with. An example dear to the company is that wearability can be compared to the same primary instinct with which you start walking with your right or your left foot.

The cork and rubber sole, the same as the famous German Birkenstock, is designed to be a natural support and accompany foot movement. This way it guarantees such well-acknowledged anatomic properties that they become an absolute must in the conversations of whoever suffers, or has suffered, with foot problems.

Along with its craftsmanship and fundamental anatomic characteristics, Peter Non concentrates on the design of uppers, the exclusive choice of natural, ecologic materials, and on unequalled quality. Rope, straw, raffia and leather woven into very detailed textures, evocative of precious fabrics like broderie anglaise and the historical Vanoni embroidery, but also geography and landscapes. Summer collection models are named for places inspiring them: Almeria, Granada, Santa Fe. The warm, arid colours of those areas around the Cabo de Gata desert and the typical decorations of Arab Andalusian forts translated onto this collection’s uppers.

In their rich design, Peter Non moccasins and sabots are just ideal for both more sober clothes and to contain the daily rhythms of more complex clothing styles.

We are photographing the new collections… keep up with us to find out all the news, the opening of the shop in Padua and the catalogue, which is growing day by day!

The photographer, Orlando, and the model, Helena, in the magnificent vest in eco leather and linen by Simona Tagliaferri, an extraordinary new entry!

Amanda, the “historic” model, with an outfit by Y’s-Yohji Yamamoto

and Viky, also in an outfit by Y’s-Yohji Yamamoto, with classic spring shoes by Trippen

Checks and inspections…

And the photos start again!

Amanda, in an outfit by Y’s-Yohji Yamamoto

Helena, looking for the right position on the photo set in a tunic dress by Rick Owens…

But in Padua it is still the dead of winter, as Marisa‘s outfit demonstrates…

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…And the climate gives us a minute for a few winter pearls.

Central shop window: sheepskin pea coat, Nigel Preston, sweater with crocheted detail, Gudrun&Gudrun, scarf in modal and silk, Per Una Lira, skirt by Issey Miyake, hat by Scha and series of bags in leather by Dragon…

Internal bodice with Y’s-Yohji Yamamoto coat, wool and leather dress by Dusan and boots by Marséll-”goccia”

Entry window display, with coat by Daniela Gregis and dress by Sacai Luck