The Comme des Garcons spring/summer 2012 collection, baptized White Drama by Rei Kawakubo, is steeped in symbolic meaning. The title introduces the major role played by the leading color of the parade – white - very unusual in the world of the Japanese school, which has always focused on the possibilities and conceptual properties of black.

The extremely scenic impact of the light and structure of the clothes intersect, helping to shape a considerable body of thoughts on the status of women, inside the potent setting of religious ceremonial wear. Floral patterns that grace tulle impalpably or more exuberantly in sewn lace, decorate, wrap and contain; volumes exaggerated with crinolines and insistent three-dimensional stratification cannot help but evoke the wedding dress. Just as the hats, headdresses, veils covering their faces, the atmosphere is one that leads to the altar.

But the genius of Rei Kawakubo is not content merely to stage the ceremony; she constructs its probable developments and reveals its dark implications.

The pace of the ritual is trapped by huge and long sleeves, restrained by festive ribbons. The most magnificent architecture of dresses and skirts reveal their double nature as cages, prisons of the spirit. In this perspective, the improbable and artistic polystyrene hairstyles seem more like complex, deformed brains searching for a way to escape.

A mocking, controversial, even melancholic analysis of a world of women barely emancipated, still poorly understood, and sometimes victims of their own illusions is presented on the catwalk, and is then reshaped in pieces of a collection of sensational beauty, sensitive to details of rare poetry. An aesthetic legacy of the undisputable and essential right of every woman to like herself as much as possible!

Watch Comme des Garçons spring-summer 2012 collection, from Palais de la Femme, Paris

On September, 30, Friday, at rue du Faubourg St. Honoré, 54, the new Rei Kawakubo’s concept store has been opened. The following words, said by the members of the staff of the famous designer are interesting to read, in order to understand the idea that leads the Trading Museum:

Museums can be of many kinds and be founded for many purposes, such as recreation, study, education, tourism and even for civic pride.

Trade has probably existed in one form or another for about 150.000 years. The realm of trading is where mankind’s most significant meetings take place, bringing together all kinds of people, randomly and deliberatly.

Trading Museum Comme des Garçons is a space where the two above mentioned notions come together.

We hope to create a world where there is a reason and story behind all the goods we collect, show, display and or sell.

It will be a place where shopping is not the only objective. It will be a shop where “just looking” will be encouraged and merely being inspired can also be the aim.

A retail space beyond trends, outside fashion, where the barriers between trading and museum come tumbling down.

On this occasion, until October 29^th, the Trading Museum present “Simulacrum and Hyperbole” series 2, the multimedia installation by Katerina Jebb, worldwide famous photographer, known for her co-operations with many personalities of international stardom and and for her particular interpretation of the so-called “society of the spectacle” and the mass aesthetics.

During the opening, the new perfume by Comme des Garçons was also launched.The essence, contained in a paradoxical waste bottle, represents a metaphoric invitation to reconsider the many objects that we don’t normally consider.