Vlas Blomme, in Flemish, means “The flax flower”. This is a clear tribute to Flanders, the world’s capital of the production and manufacture of this valuable fibre, and also a tribute to flax, the material of the entire summer collection.

Designed by the Japanese Satoshi Ishii, the brand uses the precious material from Kortrijk, one of the most important places for flax production in Belgium, to give shape to a simple selection of items of clothing, specifically designed to enhance the material’s potentials.

The design infact proposes a perfect and surprising union of shape and fabric. The suggestions of the vast Flemish plains are evoked and recalled through the colours and patterns. They talk about skies, trees and country life, that is rural and light-hearted at the same time. The evident ability to give shape to materials, however, goes beyond the common, ordinary shapes of isolated, rural lives. The lines run with the wind, juxtapose and create uncertain outlines.

A deep care and an evident love for the fabrics can be seen on collars and shoulders, where convolute forms are created that are still very sober.

Vlas Blomme follows a path that indulges in environmental subjects, working on the qualities of the best natural fibre, and above all being able to test its brand new, fresh, lyrical possibilities.