It’s Norway the homeland of a brand that, even in its name, reveals without surprises its undoubted roots: Norwegian Rain!

An unisex product, which in the apparent classicism of the forms combines basic features for both cold and rainy climates. The canvases, strictly made of recycled Japanese polyester, are simulating the typical texture of traditional materials, such as wool gabardine, and do not reveal highly sophisticated and modern properties, such as the inner diaphragm, which guarantees to each raincoat to be both breathable and waterproof. The sealed seams prevent the water from intruding into the fearsome joints, allowing a peaceful freedom, regardless the worst downpours.

It lies precisely in this discrete translation of the high-tech garment, usually characterized by colored zippers or improbable reflective graphics and relegated to the most technical sportswear sector, in an elegant outwear, the most fascinating aspect of this Norwegian reality.

Is the modernity of a northern European language sensitive to aesthetics, grateful to the Japanese formal knowledge which is easily traced in the ongoing article, the Raincho, a garment halfway between the cape and the development of the kimono. Contribute to the complexity of the calm lines, details such as generous interior pockets, with the purpose of sheltering the vulnerable accessories, from wallets to phones, adjustable caps in amplitude with composed webbing and buttons, small panels that can replace bulky scarves, concealed zip pockets, always useful to not soak the necessary and in case you want to give up the use of the bag.

Norwegian Rain faces the everyday life with real prospects, but also with an original determination to integrate with the most complex and creative proposals of the great contemporary designers!

Wide Norwegian Rain waterproof coat with the shape of a cape in recycled polyester cloth, lined in viscose and polyester cloth

Hip-lenght A punto B sweater in cashmere cloth

Wide lined Comme des Garçons skirt in polyester matelassè with floral tapestry

Mascha ‘classic Trippen’ ankle boot in cowhide leather

Altalen hat in felt 100% lapin

Knee-lenght Norwegian Rain waterproof coat in recycled cloth lined in viscose and polyester cloth

Long and wide Boboutic cardigan in polyamide and extra fine merinos wool cloth worked with irregular knots

Classic Comme des Garçons man shirt in cotton poplin

Classic Comme des Garçons – Comme des Garçons man trousers in wool gabardine, cupro lined

Dippy Trippen Shoe in smooth cowhide leather

Knee-lenght Norwegian Rain waterproof coat in recycled polyester cloth, lined in viscose and polyester cloth

Zucca longuette dress in stretch, nylon and alpaca

Mascha ‘classic Trippen’ ankle boot in cowhide leather

In producing her clothes and fabrics, Aneet moves from the steady belief that the new trends can be found amongst the colours, matches and style of local people, who are to be considered the actual trendsetters of modern time.

She believes that it is pointless to follow the change of fashion with the seasons; it’s much better to work out and be inspired by the rich natural world that surrounds us everyday.

In her case, the surrounding world is the very vast Indian subcontinent, an endless galaxy of cultures that have been living side by side for centuries, testing and exchanging incredible skills in terms of fabrics and colours.

Péro takes her inspiration from these ancient local traditions, and creates items that are extremely complex from a technical point of view, where colours and materials take their shape at the same time, being patiently knitted by the loom. Precious, high quality cotton and silk are used that give every piece a great value, whilst the handmade production  makes every item of clothing unique, far from any industrial series production.

The patterns can be knitted by the loom or created using small handmade wooden stamps, and tiny details, such as buttons, reveal to be made of precious silver.

The large and comfortable lines show Aneet’s peculiar ability to integrate a clearly ethnic inspiration with modern, cosmopolitan elements, that are outlined by the frequent use of asymmetric patterns and light juxtapositions.

In this global era, Péro proposes unquestionably interesting and original clothes, but first of all represents an excellent example of refined contaminations that are not to be missed.

An unconventional character who temporarily moved from the new continent to the Ville Lumière,  Rick Owens has been able to win the favour of the American star system and of the most important fashion magazines, establishing a real trend in just a few years.

His really original silhouettes achieved such a large success, as to become the reference prototypes of a great number of emulators and enthusiasts.

This is something extraordinary, especially for a designer like him, who cannot be included within an already affirmed tendency, but who bravely laid himself open to a new and original approach.

His easily recognizable style is made up of an eccentric mixture of elements that can refer to certain hippy and punk youth subcultures, together with highly aristocratic features, given by the severe lengths or the complex closing of the collars.

Therefore, sleeves that are too long, frayed edges, jumpers and pullovers outline a shabby, almost slovenly type, whilst the complex balance of shapes, volumes and materials betrays an unexpected propensity towards taste and elegance in general. So, his collections are paradoxically open to opposite judgements. On one hand, they meet the expectations of those who appreciate garments for being clearly prestigious.

On the other hand, they are loved by people who in a dress, a jacket or a coat look for the feeling of finding something new and personal, independent from any ratification and completely outside the fashion system’s commands.